Across the country, dental leaders are facing a growing challenge. Patients want to know who they can trust. Teams want workplaces where they feel supported, valued, and proud of their work. And organizations want a simple way to show the world they take culture seriously.
Today, we are excited to introduce Most Trusted Dentists, a new certification created specifically for dental practices and DSOs that want to strengthen team culture and stand out in the market.
This certification is more than a badge. It’s a signal to patients, payers, and potential hires that your organization invests in the people who make your care possible.
Dental practices are built on relationships. Patients decide where to go based on how they feel when they walk through the door, how clearly things are explained, and whether they believe their care team has their best interests at heart. Behind the scenes, teams make those moments possible.
When trust is strong inside the practice, everything improves.
Most Trusted Dentists is designed to measure, reinforce, and celebrate that trust.
The certification is built on a simple insight: great patient experiences start with great employee experiences. Our monthly trust and culture signal captures how your team is feeling across key dimensions like clarity, belonging, support, and connection.
Practices and DSOs that meet the certification threshold earn the Most Trusted Dentists designation. Certified organizations receive:
The goal is straightforward. Make it easier for dental organizations to understand what is working, where culture can grow, and how to create environments people are proud to be part of.
While many employee experience and engagement tools were built for traditional office environments, dental care is different. The pace is different. The teamwork is different. The emotional demands are different.
Most Trusted Dentists is designed for:
We designed it to be easy to adopt, easy to understand, and easy to share with the world.
Patients want to know they are choosing a practice that treats people well. In an industry where marketing messages often look the same, trust is a differentiator you cannot copy and paste.
Displaying the Most Trusted Dentists badge helps patients see your commitment to a healthy, supported team. It signals integrity, accountability, and genuine care. It also reinforces what makes your practice human, which is something every patient notices but few organizations invest in.
Every certified organization receives monthly insights that help leaders take action before problems grow. The pulse is designed to be:
Over time, organizations can track progress, support their teams, and connect culture data to patient experience, retention, and overall performance. It becomes a long-term asset for growth, not just a one-time award.
The dental workforce is changing. Younger clinicians expect supportive cultures. Assistants and hygienists have more options than ever. DSOs are competing for talent and differentiation. Patients are looking for human-centered care, not just convenience.
Most Trusted Dentists helps practices invest in all of these things at once. It gives teams a voice. It gives leaders clarity. And it gives organizations a clear, credible way to show what makes them different.
If you are interested in bringing Most Trusted Dentists to your practice or organization, we would be glad to walk you through how it works and what it can look like for your team. Reach out anytime to start the conversation.