The Most Trusted Dentists certification recognizes dental practices and DSOs that build workplaces rooted in trust, transparency, and team engagement.
Powered by DifferentKind and TrustCentric's Employee Experience platform, the certification turns the feedback you are already collecting into a simple path to national recognition.
No applications. No essays. Just real employee experience data.
The Most Trusted Dentists certification honors dental organizations that invest in trust at every level of the team. It is built on the three pillars of employee trust and uses your team’s real experience data to highlight practices that:
• Communicate clearly
• Follow through on commitments
• Create a culture where people feel supported and heard
If your team is already doing the work, this certification is how you prove it.
We evaluate open communication and collaboration to ensure a solid foundation for your team.
We assess staff engagement to help you foster a positive, productive workplace.
Certification is based on clear insights, enhancing your practice's credibility.
Attract talent, gain recognition, and build a trusted reputation in dentistry.
In a tight dental labor market, anyone can say they have a “great culture.” Very few can prove it.
Stand out in a sea of generic job postings with verified, data-backed culture credibility.
Show your employees that trust and transparency are not buzzwords but part of your operating system.
Give candidates, associates, and partners a trust signal that is clear, credible, and recognized.
The certification follows a simple flow and uses data you are already gathering through DifferentKind. No extra admin and no long application process.
DifferentKind runs your Employee Trust Snapshot survey and leaders complete a brief self-assessment.
You receive a Trust Baseline Report directly in your dashboard that shows strengths and opportunities.
Choose a small number of trust-building actions such as improving communication, strengthening recognition, or clarifying expectations.
Your monthly survey data tracks progress automatically, and DifferentKind provides simple resources and templates to help you execute.
Your latest results are compared to your baseline. Practices qualify when they show meaningful improvement or reach a strong overall Trust Index score.
Teams that qualify receive the official Most Trusted Dentists certification.
Maintain your certification with continued participation and ongoing trust measurement and improvement with your monthly trust data.
Showcase your trust with a verified digital certification badge for your website, careers page, email signatures.
Receive an official certificate to display in your practice and share with your team.
Access ready-to-use graphics and messaging to announce your certification online.
![[interface] image of a tablet with an educational app (for edtech)](https://cdn.prod.website-files.com/6917f37014390015803d2a28/691b7c95eb3147520dc3e86f_1cdc24e1-be08-4982-af3d-ce76dc1001d8.avif)
A clear story about how your team invests in trust and uses real data to improve culture
Certify your practice to highlight trust and transparency.
Per Employee/Per Month
For practices/groups with less than 50 employees.
Includes
Most Trusted Dentists certification pathway
Monthly trust pulse
Practice-level dashboard
Digital badge + marketing assets upon qualification
Per Employee/Per Month
For practices/groups with 51-200 employees.
Includes
Automated monthly insights reports
Support for multi-location managers
Per Employee/Per Month
For practices/groups with 201-1000 employees.
Includes
Multi-location analytics and roll-ups
CSV/API export
Admin permissions for DSO leaders
Per Employee/Per Month
For practices/groups with over 1000 employees.
Includes
Enterprise onboarding
Dedicated enablement support
Priority response times
Optional annual cap
Get clear information about our certification process, eligibility, and what to expect.
No. The certification uses the survey data you already gather with DifferentKind.
We use a survey focused on transparency, communication, and engagement. Results are analyzed for a fair, data-driven evaluation.
Most organizations complete the process in about 60 days.
You still get a clear view of where to focus. Many teams use their first results as the starting line and requalify later.
No. Practices of all sizes can qualify.
You choose what to share. Certification is based on internal data, but your public story can focus on outcomes.
Have questions about our certification? Use the form or contact us directly.